I'm Ali Tomek, a visual designer working across mediums. I also write about design and have taught undergraduate courses at School of the Art Institute of Chicago, where I earned my MFA in 2019.

Index
Re: Stock An Apocalyptic Sci-Fi Novel Trends Guide 2026 A Course Website A Field Guide to Anxiety RATIO Monograph Authenticity in the Age of AI Video Strategy Guide The Beginner's Guide Dream Books Trends Guide 2025 The United Students of Debt

Reinventing stock footage

Project Info +

Re: Stock is an initiative by Storyblocks to improve the quality of stock. This iteration of Re: Stock invited 10 filmmakers to create footage collections that highlight their diverse communities.

The colon was a starting point for design: As punctuation, the colon signals a break or pause, a chance to reconsider and reply to the clichés behind traditional stock media and its lack of authentic representation. Visually, the PolySans colon features square forms that are repeated as a pattern across designs. Squares are also used to divide space in the underlying grid. For example, Re: Stock is staggered onto two lines to form a square negative space that highlights content.

The 10 filmmakers and their hometowns are listed to forefront the artists and also add a filmic texture to campaign graphics, echoing the appearance of credits.

Team

Creative direction by Kaitlyn Rossi

Naming & messaging by Valerie Shore

Campaign video by Kyle Miller

Site build by Tony Gugliotta

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An Apocalyptic Novel

Project Info +

I wrote, photographed and designed “When Something Solid Collapses Under Itself.” In five parts and 112 short stories, the novel crafts an absurdist, dystopian narrative. Stories cover topics ranging from the Great American Eclipse to a White House seance to one giant, inflatable pizza.

The book's design uses one grid system and activates it differently depending on the chapter. Parts 2 and 4 build a montage from stories that often read as fragments or digressions. These parts use a shorter line length to drive a faster reading pace, reminiscent of film sequences that juxtapose many different shots over a short period of time.

Parts 1, 3 and 5 each follow a specific narrative event and use a longer line length to emphasize continuity. The introduction of imagery reinforces the novel's arc and themes.

The book was featured at a 2019 reading hosted by Long Day Press and Maudlin House.

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The age of the artist

Project Info +

The Video Trends Guide unpacks the cultural forces shaping video and predicts how these forces will affect video creation in 2026. We took an optimistic stance: Audiences will value the craft behind thoughtful creative work more than ever, as an antidote to AI.

Inspired by this outlook, the guide's visual language captures the joy of making at a time when making is getting flatter and faster. Cutouts, layering, and whimsical typography are all used to communicate that sense of delight.

These techniques also added joy to my design process. I rediscovered the joy of crayons, for example: A sense of spontaneity, physical connection, and childlike expression that has stuck with me since.

Team

Creative direction by Kaitlyn Rossi

Writing by Valerie Shore

Strategy by Gia Marando & Emilia Korte

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A Course Website

Project Info +

In Fall 2020, I designed and developed a website for my Introduction to Visual Communication students at School of the Art Institute of Chicago. The site served as an anchor point where the class could access course materials.

Clear and intuitive organization were critical as COVID produced uncertainty, especially for students attending their first semester of college. The homepage features a weekly schedule to keep students focused. Content is organized around the course's five units, each designed to cover a core principle in visual design.

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A Field Guide to Anxiety

Project Info +

In The Complete Field Guide to Anxieties of the CTA Loop Stations, I document my anxieties surrounding Chicago's elevated train system, caused by a strong fear of heights.

The first half of the guide contains a photo essay with labeled images that correspond to the Index at the back. In the Index, each anxiety is described and grouped with similar fears. Group 1: Breaks, for example, consists of Platform, Stair and Track Breaks.

The Complete Field Guide is a member of the Joan Flasch Artists' Book Collection.

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An Architecture Monograph

Project Info +

This monograph celebrates RATIO Design's 40th anniversary and showcases the firm's global work.

Layouts are driven by simple composition principles: Type is often set to echo the width of a negative space or align with key architectural features.

Photography was strategically curated and juxtaposed to build moments of tension. For example, the swooping roofline of the Health & Recreation Complex at Butler University extends across two facing images: The two roofs strain to connect, but are slightly offset, engineering a jump cut that subtly reinforces the filmlike drama of design and building.

Team

Designed at Liska & Associates with Steve Liska

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Authenticity in the Age of AI

Project Info +

This 47-page guide is a deep dive into the rise of generative AI: How creatives embrace or reject it, the ethical and legal concerns it poses, and what AI means for the future of video.

Ultimately, the guide underscores the value of authenticity.

The design language is built on the structure of lines and rectangles to communicate a mechanical feeling. The mechanical elements are contrasted by scanned textures, borders drawn in marker, and awkward typographic detailing, including the endearing forms of monospaced type.

Team

Creative direction by Kaitlyn Rossi

Writing by Bani Kaur

Copy editing by Valerie Shore

Strategy by Gia Marando & Emilia Korte

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Editorial Illustrations

Project Info +

The Practical Guide to Building a Video Strategy is an encyclopedic article that covers everything you need to know to create your own strategy.

Video strategy is naturally articulated through language and numbers: Written objectives or data, for example. I was interested in exploring what this written world might look like if it were a 3D, visual “place.”

I started by producing a wide range of vector drawings that related to video. I then used layers and digital compositing as a tool to “interrupt” these structural vectors: For example, images of light leaks are blended onto vector drawings, causing them to unexpectedly disappear or recede.

The element of chance was important in the design process. Part of the process involved overprinting random combinations of drawings and imagery to discover these unexpected interactions.

Team

Creative direction by Kaitlyn Rossi

Writing by Bani Kaur

Copy editing by Valerie Shore

Strategy by Gia Marando & Emilia Korte

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Video Series Titles

Project Info +

The Beginner's Guide to Creating Video is a YouTube series. In nine episodes, it covers the basic concepts behind video creation.

The series titles use a 16x9 aspect ratio as a guiding logic: The 16x9 widescreen is divided into a grid of smaller 16x9 rectangles that offer flexibility to add images, textures, and type.

The intro titles use staggered type to build compositional logic. Stratos was chosen for its structural qualities and mechanical forms, which echo the camera equipment visible in the BTS set designs.

Linework is inspired by video clapboards. The linework also recalls basic instructional diagrams to communicate the pedagogical theme of the series.

Team

Video production by Kaitlyn Rossi & Kyle Miller

Title animation by Superside

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Dream Books

Project Info +

Dream Books is a collection of four artist books that explore the characteristics of dreams.

This project began with dream research. I investigated questions such as: What is the connection between dreams and reality, and how do our brains behave during dreaming?

I then incorporated research into a writing experiment. The experiment's constraints reflected the properties of dreaming. For example, our dreams often sample and repeat content from our daily lives. Thus, one constraint collected content from my Spotify account: “Write down the title of the last eight songs you listened to. Each title must be repeated twice in the story.”

The writing experiment produced 10 short stories that I designed into book form.

Smaller books, sewn into the larger ones, serve as interruptions in the main sequence. This strategy captures the arbitrary nature of dream narratives, specifically how they transition fluidly between unrelated scenes.

Smaller books also build a multichannel experience where readers encounter two stories simultaneously on a single spread.

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Not Your Average Trends Guide

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The Video Trends Guide explores the future of video in 2025.

Designs use the grid overlaid in camera viewfinders as a compositional device to produce collages and architectural image stacks.

This gridded approach echoes the guide's key predictions including the seismic, foundational shifts produced by new AI tools.

Team

Creative direction by Kaitlyn Rossi

Writing by Valerie Shore

Strategy by Gia Marando & Emilia Korte

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The United Students of Debt

Project Info +

This booklet compiles research about student loan debt.

Designed to distribute in financial aid offices, the booklet begins with a broad introductory essay that breaks this complex issue into contributing factors such as ruthless lending institutions.

In Part 2, the booklet narrows its focus to financial aid award letters, which often inflate and misrepresent the amount of aid prospective college students will receive. Aid award letters are one small part of the problem where the booklet argues that better, clearer design can make a positive impact.

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