I’m Ali Tomek, a multidisciplinary designer. I specialize in design for identities, publications, websites, and campaigns that shape culture.

Index
When Something Solid Collapses Book Exhibition The Age of the Artist The Complete Field Guide The United Students of Debt RATIO Design Monograph Video Strategy Guide Intro to Viscom course website Dream Books The 2025 Video Trends Guide

Re: Stock campaign

Roles: Art Direction, Design, Motion Direction

Client: Designed in-house for Storyblocks

Team: Creative direction by Kaitlyn Rossi, naming & messaging by Valerie Shore, campaign video by Kyle Miller, site build by Tony Gugliotta

Identity design for a film initiative

Re: Stock is an initiative by Storyblocks to improve the quality of stock footage. This iteration of Re: Stock commissioned 10 filmmakers to create footage collections that highlight their communities.

The campaign’s visual language uses simple motifs: Squares, tabs, and frames. These motifs can be combined in many different iterations, creating flexibility for a wide range of materials: Videos, social posts, blog headers, a webinar, longform guide, and merch.

Visual motifs play with the conventions of film:

  • Tabs recall screenplay typography. “Re: Stock” is set on two lines to recreate this tabbed convention and frame campaign imagery.
  • The 10 filmmakers and their hometowns are listed to forefront the artists, who are rendered invisible in traditional stock media. Lists add a filmic texture to campaign graphics.

The colon in “Re:” was another point of inspiration: As punctuation, the colon signals a break or pause, a chance to reconsider and reply to the clichés behind traditional stock media and its lack of authentic representation. The PolySans colon features square forms that are repeated as a pattern across designs. Squares are also used to divide space in underlying grids.

Re: Stock campaign, image 1
The campaign is designed with simple parts: Squares, tabs, and frames. These visual elements can be activated in endless iterations.
Re: Stock campaign, image 2
Re: Stock campaign, image 3
The campaign extended into a digital guide that examines the rise of generative AI in video. The guide’s visual language continues to play with squares, tabs, and frames. Analogue textures like marker and printer ink add contrast.
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Re: Stock campaign, image 9
Campaign webinar: The visual language starts to explore type as an imagistic force. The idea is pushed in campaign merch (see below, center), where dense type becomes the sole focus.
Motion direction: Inspired by the charming, mechanical clicks of an old film projector, motion adds an imperfect, human quality.
Re: Stock campaign, image 10 Re: Stock campaign, image 11

When Something Solid Collapses

Roles: Publication Design, Writing, Photography

Client: MFA thesis, School of the Art Institute of Chicago

I wrote and designed an apocalyptic novel

I wrote, photographed, and designed “When Something Solid Collapses Under Itself.” In five parts and 112 short stories, the novel crafts an absurdist, dystopian narrative. Stories cover topics ranging from the Great American Eclipse to a White House séance to one giant, inflatable pizza.

The book’s design uses one grid system and activates it differently based on the chapter. Parts 2 and 4 build a montage from stories that read as fragments or digressions. These parts use a shorter line length to drive a faster reading pace, reminiscent of film sequences that juxtapose many different shots over a short period of time. Parts 1, 3, and 5 each follow a specific narrative event and use a longer line length to emphasize continuity.

Photographs are inserted at key narrative moments and expand the imaginative possibilities of text.

The book was featured at a 2019 reading hosted by Long Day Press and Maudlin House.

When Something Solid Collapses, image 1 When Something Solid Collapses, image 2 When Something Solid Collapses, image 3
When Something Solid Collapses, image 4
Photographs are inserted at key narrative moments. They purposefully elude a 1:1 relationship to the text.
When Something Solid Collapses, image 5

A reading corner

Roles: Exhibition Design

Client: MFA thesis, School of the Art Institute of Chicago

Exhibition design and production

This exhibition at Sullivan Galleries showcases my novel. I designed its exhibition space as an open reading corner that reflects the book’s themes.

The space has three possible entry points. To draw viewers from each sightline, I enlarged photographs from the novel and positioned them across both available walls.

I mounted one photo at the intersection of two walls to take advantage of the corner architecture and reinforce ideas around vertiginous, folding cities.

Book Exhibition, image 1 Book Exhibition, image 2
Book Exhibition, image 3
The exhibition design process involved digital renderings, as well as physical mockups in the actual space.
Book Exhibition, image 4
Material tests: I tested many different production methods for large photos. Above, photos are wheat pasted onto plywood panels.
Book Exhibition, image 5

The Age of the Artist

Roles: Art Direction, Design, Animation

Client: Designed in-house for Storyblocks

Team: Creative direction by Kaitlyn Rossi, writing by Valerie Shore, strategy by Gia Marando & Emilia Korte

Identity for a digital publication and campaign

The Video Trends Guide unpacks the cultural forces shaping video and predicts how these forces will affect video creation in 2026. We took an optimistic stance: Audiences will value the craft behind thoughtful creative work more than ever, as an antidote to AI slop.

Inspired by this outlook, the guide’s visual language captures the joy of making at a time when making is getting flatter and faster. Cutouts, layering, and whimsical typography are all used to communicate that sense of delight.

These techniques also added joy to my design process. I rediscovered the joy of crayons, for example: A sense of spontaneity, physical connection, and childlike expression that has stuck with me.

The Age of the Artist, image 1
The Age of the Artist, image 2
Section dividers use full-bleed imagery to contrast the collaged “cabinet of curiosities” approach found within sections.
Animation for the guide’s landing page, inspired by stop motion.
The Age of the Artist, image 3 The Age of the Artist, image 4 The Age of the Artist, image 5 The Age of the Artist, image 6
The Age of the Artist, image 7
Pages from the digital guide: Chaos (cutouts, loud type, crayons, strong diagonals) creates tension with order (consistent grids, rigid type hierarchy). This maximalist approach prioritizes scannable text and explores the integration of type with image.
The Age of the Artist, image 8 The Age of the Artist, image 9 The Age of the Artist, image 10 The Age of the Artist, image 11
Custom email design to announce publication of the guide.

The Complete Field Guide

Roles: Publication Design, Writing, Photography

Client: Self-initiated

Design, writing, and photography for an artist book

In The Complete Field Guide to Anxieties of the CTA Loop Stations, I document my anxieties surrounding Chicago’s elevated train system, caused by a strong fear of heights.

The first half of the guide contains a photo essay with labeled images that correspond to the index at the back. In the index, each anxiety is described and grouped with similar fears. Group 1: Breaks, for example, consists of Platform, Stair, and Track Breaks.

The Complete Field Guide is held in the Joan Flasch Artists’ Book Collection.

Many of the anxieties documented in the guide derive from a strong fear of heights. A spatial key labels the floor level where anxieties occur.
The Complete Field Guide, image 1 The Complete Field Guide, image 2
The index categorizes fears into groups. For example, Breaks, Gaps, and Openings are distinguished by their size. All three groups are related to basophobia (fear of falling).
The Complete Field Guide, image 3 The Complete Field Guide, image 4 The Complete Field Guide, image 5 The Complete Field Guide, image 6

The Beginner’s Guide to Video

Roles: Art Direction, Design, Motion Direction

Client: Designed in-house for Storyblocks

Team: Video production by Kaitlyn Rossi & Kyle Miller, title animation by Superside

Video titles for a YouTube series

The Beginner's Guide to Creating Video is a YouTube series. In nine episodes, it covers the basic concepts behind video creation.

The series titles use a 16:9 aspect ratio as guiding logic: The 16:9 widescreen is divided into a grid of smaller 16:9 rectangles that offer flexibility to add images, textures, and type.

The intro titles use staggered type to reference video clapboards. Shifting alignment allows the type to precisely fill an invisible 16:9 frame. Stratos was chosen for its structural qualities and mechanical forms, which echo the camera equipment visible in set designs.

Linework recalls basic instructional diagrams to communicate the pedagogical theme of the series.

The Beginner's Guide to Video, image 1 The Beginner's Guide to Video, image 2 The Beginner's Guide to Video, image 3
Series titles play with the standard 16:9 ratio of a landscape video. The proportion is repeated in images, patterns, and also forms the main typographic area.

The United Students of Debt

Roles: Publication Design, Writing

Client: Self-initiated

Design for a booklet on student loan debt

This booklet compiles research on student loan debt. It begins with a broad introductory essay that breaks this complex issue into contributing factors, including ruthless lending institutions.

In Part 2, the booklet narrows its focus to financial aid award letters, which often misrepresent the amount of aid prospective college students will receive. The text highlights the traps in these letters. In doing so, it points back to the absurd cost of higher education.

The United Students of Debt, image 1
The booklet is printed with two covers: One uses green paper. The other uses black type on black paper to create an embossed quality.
The United Students of Debt, image 2 The United Students of Debt, image 3
The United Students of Debt, image 4
Infographics interrupt type and gradually grow larger as the text progresses.

RATIO Design Monograph

Roles: Publication Design

Client: RATIO Design

Team: Designed at Liska & Associates with Steve Liska

A monograph for the firm’s 40th anniversary

This monograph celebrates RATIO Design’s 40th anniversary and showcases the firm’s global work.

Layouts are driven by simple composition principles: Type is often set to echo the width of a negative space or align with key architectural features.

Photography was strategically curated and juxtaposed to build moments of tension. For example, the swooping roofline of the Health & Recreation Complex at Butler University extends across two facing images: The two roofs strain to connect, but are slightly offset, engineering a jump cut that subtly reinforces the filmlike drama of design and building.

RATIO Design Monograph, image 1
RATIO Design Monograph, image 2
Type is strategically placed to echo key architectural features and activate negative space.
RATIO Design Monograph, image 3
RATIO Design Monograph, image 4
Images are juxtaposed to emphasize movement through the spread. They transition from full-bleed to framed to add a constructed quality.
RATIO Design Monograph, image 5 RATIO Design Monograph, image 6 RATIO Design Monograph, image 7

Video Strategy Guide

Roles: Editorial Illustration

Client: Designed in-house for Storyblocks

Team: Creative direction by Kaitlyn Rossi, writing by Bani Kaur, copy editing by Valerie Shore, strategy by Gia Marando & Emilia Korte

Editorial graphics and worksheets

The Practical Guide to Building a Video Strategy is an encyclopedic article that covers everything you need to know to build your own strategy.

Video strategy is naturally articulated through language and numbers: Written objectives or data, for example. I was interested in exploring what this written world might look like if it were a 3D, visual “place.”

I started by producing a wide range of vector drawings that related to video. I then used layers and digital compositing as a tool to interrupt these structural vectors: For example, images of light leaks are blended onto vector drawings, causing them to unexpectedly disappear or recede.

The element of chance was important in the design process. Part of the process involved overprinting random combinations of drawings and imagery to discover unexpected interactions.

Video Strategy Guide, image 1
Worksheets on video strategy.
Video Strategy Guide, image 2
Video Strategy Guide, image 3
Section headers blur digital and analogue. Ultimately, they reference how strategies form: Video strategy emerges from a compilation of sources including written notes, sketched diagrams, typed theories, and digital data.
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Infographics underscore key concepts throughout the article.

Intro to Viscom course website

Roles: Site Design, Front-End Code

Client: SAIC

Site for a class I taught at SAIC

In Fall 2020, I designed and developed a website for my Introduction to Visual Communication students at School of the Art Institute of Chicago. The site served as an anchor point where the class could access course materials.

Clear and intuitive organization was critical as COVID produced uncertainty, especially for students attending their first semester of college. The homepage features a weekly schedule to keep students focused. Content is organized around the course’s five units, each designed to cover a core principle in visual design.

Intro to Viscom course website, image 1
The site combines Circular, a geometric sans serif, with Times Dot, an adaptation of Times New Roman that adds large dots above lowercase i and j.
Intro to Viscom course website, image 2
Site colors are inspired by Milton Glaser’s “Color Fuses” mural.

Dream Books

Roles: Publication Design, Writing, Illustration

Client: Self-initiated

Design for four artist books

This project began with dream research: How do our brains behave during dreaming?

I then incorporated research into a writing experiment. The experiment’s constraints reflected the properties of dreaming. For example, our dreams often sample and repeat content from our daily lives. Thus, one constraint collected content from my Spotify account: “Write down the title of the last eight songs you listened to. Each title must be repeated twice in the story.”

The writing experiment produced 10 short stories that I designed into book form.

Smaller books, sewn into the larger ones, serve as interruptions in the main sequence. This strategy captures the arbitrary nature of dream narratives, specifically how they transition fluidly between unrelated scenes.

Smaller books also build a multichannel experience where readers encounter two stories simultaneously on a single spread.

Dream Books, image 1
Small books are sewn into larger ones. Small and large books are in constant, playful dialogue.
Dream Books, image 2
Dream Books, animated GIF
Above, the smaller book completes an illustration in the larger one, referencing the ways we try to complete or rationalize an incomplete dream.
Dream Books, image 3 Dream Books, image 4

The 2025 Video Trends Guide

Roles: Publication Design

Client: Designed in-house for Storyblocks

Team: Creative direction by Kaitlyn Rossi, writing by Valerie Shore, strategy by Gia Marando & Emilia Korte

Digital publication on the future of video creation

The Video Trends Guide explores the future of video in 2025.

Designs use the grid overlaid in camera viewfinders as a compositional device to produce collages and architectural image stacks.

This gridded approach echoes the guide’s key predictions including the seismic, foundational shifts produced by new AI tools.

The 2025 Video Trends Guide, image 1
The 2025 Video Trends Guide, image 2
The guide’s visual language is inspired by the grid in a camera viewfinder. Images stack on top of the grid to form miniature montages and project a constructed, architectural quality.
The 2025 Video Trends Guide, image 3 The 2025 Video Trends Guide, image 4 The 2025 Video Trends Guide, image 5
The 2025 Video Trends Guide, image 6
Collages are created using proportions from the camera viewfinder grid.
The 2025 Video Trends Guide, image 7